All-Natural... It's not what it used to be...

While doing my daily perusing of miscellaneous news feeds, I came across this article about syrup. Log Cabin has released a new maple syrup product that it has labeled "All-Natural." The FDA has no clear definition of what "natural" is so many companies have been utilizing this fact to mislead consumers into paying more for a product that is not as "organic" or natural as they would think. <Shocking, I know>

But, I think the really interesting and deceitful thing is their choice in packaging:

Vermonters are not happy to say the least. Can you blame them? A quick look on the ingredients list and you will find that Log Cabin's All Natural Syrup contains 4% Maple Syrup and a bunch of questionably "natural" ingredients, such as: xanthan gum (a natural thickener) and caramel color.

It would be nice if companies would hold more to the spirit of things, instead of the letter of the law.